We want a system that creates the same exact sandwich, very rapidly and very consistently, every single time.

Jimmy John Liautaud, Founder, Jimmy Johns Sandwiches

National sandwich chain with over 2,500 units and multi-billion dollar system-wide sales

Category
Multi Unit & Consumer Services
Location
Champaign, IL
Founder
James John Liautaud
Status
Investment Realized
  • #2 Sub Sandwich in America
  • 7M+ Loyalty App Users
  • 2,700+ Locations
  • 30-45 Average Prep Time (in seconds)
Green2 A 092320

Freaky Fast Gourmet Sandwiches

James John Liautaud founded Jimmy Johns in 1983. By the mid 2000s, Jimmy had grown his business from one small sandwich shop in a garage in Champaign, Illinois to a superregional success story with a few hundred locations. Jimmy was looking to take his brand national and make it a household name. In 2007, he set out to find a partner who would honor what he’d built.

We teamed up with Jimmy John's in 2007 and began a highly collaborative partnership, focused on supporting the franchisee base and refining the marketing and messaging to highlight the convenience, speed, and quality of the product.

In the first year together, Jimmy Johns opened 100 new restaurant locations across the country. Jimmy Johns expanded into new regions and introduced its now-famous "Freaky Fast Delivery" to consumers everywhere.

Jimmy Johns became one of the strongest performing franchising businesses in America and a staple in the hearts and stomachs of millions.

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