We invest in people, work with passion, and lead with integrity
- 100+ Collective Years of Experience ¹
- ~$3.7B Assets Under Management ²
- 40 Founder Partners to Date ³
- 10M Collective Social Media Followers ⁴
Authentic Partnership
We subscribe to the belief that how you get there is just as important as getting there.
We listen, care, and nurture relationships, deploying our extensive resources to help our partners and their team members achieve their vision. We follow through on our commitments to ensure our partner companies thrive long after our investment.
We are true partners regardless of our ownership position, delivering guidance & experience along the way.
Jeff Mills, Managing Partner
Areas of Focus
We invest in consumer businesses that offer differentiated and high-quality products and services and create memorable life-enhancing experiences.
These are six areas of focus where we have deep passion, experience, and demonstrated success.
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Personal Care & Beauty
Innovative, inclusive, and sustainable products that work
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E-commerce & Digitally Enabled
Personalized, tech-forward experiences with bold content that yields strong engagement
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Multi Unit & Consumer Services
Delivering exceptional services that are integral to, and enhance consumers’ lives
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Enthusiast & Lifestyle
Iconic products & authentically-built communities of loyal, passionate consumers
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Food, Beverage, Wellness
Disruptive brands offering products with better ingredients, flavor, and value
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Consumer Value Chain
Differentiated capabilities & unparalleled service that enhance end market quality
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Profitable Businesses
$5–$50M +
EBITDA -
Middle Market
$50–$500M +
REVENUE
with Double-digit Growth -
Growth Equity
$50–$250M +
INVESTMENT SIZE -
Flexible Ownership
Minority &
Majority
Our Investment Criteria
We invest in businesses that operate across the consumer industry, applying our deep experience, network, and resources, which have been built over decades, to provide companies with more than just capital. We are committed to identifying businesses where we can add tangible value, and founders with whom we have alignment and trust.
As a testament to our belief in the importance of backing strong management teams and alignment as partners, we invest in both minority and majority positions.
Our focus on capitalizing businesses for operational flexibility and strong growth is evident through our conservative approach to leverage.
The Results
Recognized as one of the Top Founder-Friendly Investors by Inc., our deep passion, steadfast commitment and ‘Partnership Not Ownership’ approach produces consistently strong outcomes for the businesses and founders we partner with, time and time again.
Disclosures
- Refers to years of investing experience for the Managing Partners and Partners
- $3.7B regulatory assets under management as of December 31, 2023.
- Refers to the number of individual founders Main Post has partnered with, which consists of investments both at Main Post and the Attributed Track Record of Weston Presidio V.
- Combined Instagram followers of all Main Post portfolio companies and franchised brands (both current and exited) as of December 31, 2023.