Jan. 21, 2026
Main Post Acquires HomeWell Care Services
HomeWell Care Services, a franchise in-home care provider, has been acquired by private equity firm Main Post Partners.
CEO Crystal Franz told Home Health Care News that the acquisition will help HomeWell evolve as the home care industry becomes more sophisticated.
“The partnership with Main Post and the timing make a lot of sense, because they’re going to be able to help us by investing in infrastructure and things that we can do as a brand to help our owners become more successful in a more sophisticated industry that will then allow us to continue to push our mission out there,” she said.
Burkburnett, Texas-based HomeWell is a franchise home care provider with over 100 franchise owners and 170 territories across the U.S. Middle-market investment bank Boxwood Partners acted as the sell-side advisor to HomeWell.
The company’s leadership will stay in place following the acquisition.
Specifically, the home care industry has become more sophisticated in terms of data and its evolution to have a more significant role in the broader health care continuum, Franz said.
“We have a large seat at the table, but with that does come some accountability. And with that comes a level of sophistication that you need, specifically, I think in outcomes, data gathering and data insights,” Franz said. “If we want to continue to have a seat at that table, I think we need to be able to track the data and the outcomes that we’re providing for value-based partners, to be able to show them the value that we’re creating.”
New investments, made possible by the acquisition, will allow the company to expand access to real-time data insights, providing owners with more support in their local markets. Taking a data-driven approach to home care, Franz previously told HHCN, is key to evolving the home care industry toward a value-based future.
San Francisco-based Main Post Partners invests in a variety of industries, including franchise and consumer brands. Its current portfolio includes Smoothie King and Flynn Group, a franchise operator with dining and fitness locations across the country.
HomeWell had “a lot of interest” from potential buyers, Franz said, allowing them to be selective. The organization decided to work with Main Post because of the firm’s experience with franchise and service-based businesses, she said, as well as its philosophy of “partnership, not ownership.”
Following the deal, the company aims to continue executing its growth strategy, which Franz described as “intentional and focused.” HomeWell saw 41 new franchise owners join the company in 2025, and aims to sustain that growth in 2026.
While seeking to maximize white space, Franz said the company does not grow for growth’s sake, and instead “scours the country” to find mission- and culture-aligned owners.
As HomeWell grows its scale, it also plans to expand its partnerships, such as its relationship with PocketRN, which allows the organization to participate in the Guiding an Improved Dementia Experience (GUIDE) Model.
Working with partners across the health care continuum, along with the company’s care management model and signature programs, helps set the company up for future growth, Franz said.
“A lot of the foundation that we need is in place to take advantage of that, but now we want to pour fuel on that fire,” she said.