Building Industry Leaders

With 75+ years of investing experience and deep industry knowledge, we seek to help companies realize their full potential

Company Description:

Founded in 1983 in Champaign, Illinois by James John Liautaud, Jimmy John’s is a leading sandwich delivery chain with over 2,000 units and in excess of $2 billion in system-wide sales. Visit Site

In 2007, Weston Presidio invested in a minority interest in Jimmy John’s with the Company’s founder.

The company highlighted above does not represent every investment made by Main Post or by the Team at Weston Presidio, and no assumptions should be made that these investments were or will be profitable or that other investments made by Main Post or by the Team at Weston Presidio had similar results. For a complete list of Main Post's portfolio companies and the investments made by the Team at Weston Presidio, please see the logos below.

Investment Highlights:

  • Brand: Continued to build brand loyalty by emphasizing the overall marketing message, highlighting the unique features of the concept: speed, delivery and fresh, high-quality ingredients.
  • Marketing: Shifted advertising strategy from traditional to a digital and non-traditional approach, including: event sponsorships and activations, social (Facebook, Twitter), selective and on-brand celebrity endorsement and guerrilla marketing.
  • Distribution: Emphasized in-fill market expansion coupled with selective, strategic new market growth using both corporate and franchised stores.
  • Pipeline: Built pipeline to over 1,000 units, 80% from existing franchisees in new and existing regions.
  • Technology: Developed mobile app with handheld ordering capability. Online ordering is growing quickly and increases speed, efficiency and convenience.


Outcome:

  • Sold to a financial sponsor in 2016.
The company highlighted above does not represent every investment made by Main Post or by the Team at Weston Presidio, and no assumptions should be made that these investments were or will be profitable or that other investments made by Main Post or by the Team at Weston Presidio had similar results. For a complete list of Main Post's portfolio companies and the investments made by the Team at Weston Presidio, please see the logos below.

Company Description:

Too Faced Cosmetics is a leading high growth prestige cosmetics company. Since its inception in 1998, Too Faced Cosmetics has earned a reputation for its commitment to empowering women with the luxury of having the best quality cosmetics offered with a stylish and playful flair. Visit Site

In December 2011, Weston Presidio invested alongside the Company’s founders in a majority interest in Too Faced. The Company’s founders were seeking a partner to help invest in and grow the brand and retained a substantial equity stake.

The company highlighted above does not represent every investment made by Main Post or by the Team at Weston Presidio, and no assumptions should be made that these investments were or will be profitable or that other investments made by Main Post or by the Team at Weston Presidio had similar results. For a complete list of Main Post's portfolio companies and the investments made by the Team at Weston Presidio, please see the logos below.

Investment Highlights:

  • Brand: Refined and sharpened the brand identity and message through the development of a mission statement; conducted consumer research and segmentation; and elevated brand through investments in product, packaging, marketing, and e-commerce.
  • Product / Pipeline: Introduced category-defining new products, including: Better Than Sex Mascara, Better Than False Lashes, Melted lipsticks, Born this Way Foundation and Chocolate Bar eye palettes.
  • Personnel: Partnered with the former CEO of Neutrogena and Philosophy as Executive Chairman and hired experienced senior marketing, sales and education personnel.
  • Marketing: Invested heavily in digital consumer engagement via social media, launched a “blogger ambassador” program, and redesigned and improved website and e-commerce capabilities.
  • Distribution: Increased retail productivity through improved in-store fixtures, a category-based merchandising strategy, and coordinated product launch marketing and education. Drove new door growth within specialty retail, entered broadcast channel, expanded presence within key customers and culled non-strategic accounts.
  • International: Expanded and invested in international markets including the U.K., Europe, the Middle East and Asia.


Outcome:

  • Too Faced is now a member of the The Estée Lauder Companies’ portfolio of brands.
The company highlighted above does not represent every investment made by Main Post or by the Team at Weston Presidio, and no assumptions should be made that these investments were or will be profitable or that other investments made by Main Post or by the Team at Weston Presidio had similar results. For a complete list of Main Post's portfolio companies and the investments made by the Team at Weston Presidio, please see the logos below.

Company Description:

Cellu Tissue Holdings, Inc. is a vertically integrated North American producer of tissue products, with a focus on consumer-oriented private label products and a growing presence in the value retail tissue market.

In 2006, Weston Presidio acquired a majority interest in Cellu Tissue Holdings.

The company highlighted above does not represent every investment made by Main Post or by the Team at Weston Presidio, and no assumptions should be made that these investments were or will be profitable or that other investments made by Main Post or by the Team at Weston Presidio had similar results. For a complete list of Main Post's portfolio companies and the investments made by the Team at Weston Presidio, please see the logos below.

Investment Highlights:

  • Sourced and structured two accretive acquisitions which positioned the business to capitalize on expansive private label distribution capabilities. Synergies were realized through the acquisitions.
  • Drove expansion of private label distribution in value retail, emerging as a leading source of brand-quality product.
  • Improved cost structure by instituting a commodity hedging program while also installing an energy co‐generation system.
  • Built a greenfield converting facility which more than doubled higher-margin converting capacity, allowing the Company to access the under-penetrated value retail channel.
  • Launched a high yield offering and IPO, positioning the Company as a target for strategic acquirers.


Outcome:

  • Launched IPO in January 2010. Company was subsequently acquired by Clearwater (NYSE: CLW) in December 2010.
The company highlighted above does not represent every investment made by Main Post or by the Team at Weston Presidio, and no assumptions should be made that these investments were or will be profitable or that other investments made by Main Post or by the Team at Weston Presidio had similar results. For a complete list of Main Post's portfolio companies and the investments made by the Team at Weston Presidio, please see the logos below.

Partner Companies

Main Post Partners
Current Partners
Former Partners

Founded in 1983, Jimmy John’s is a leading sandwich delivery chain with over 2,000 units and in excess of $2 billion in system-wide sales. View Site

Founded in 1998, Too Faced Cosmetics is a leading high growth prestige cosmetics company offering innovative, cruelty-free products that empower women to “Own Their Pretty”. View Site

Milk Makeup is an award winning, rapidly growing indie color cosmetics brand offering distinct formulas, applications and packaging to a new breed of empowered, ambitious and entrepreneurial individual. View Site

EagleRider is the category creator and one of the largest motorcycle experience companies offering motorcycle rentals, guided and self-guided tours and new and used motorcycle sales through a network of corporate and franchised locations throughout the U.S. and internationally. View Site

Founded in 2008, Chuze Fitness is a highly-rated, high-value-low-price regional fitness chain offering premium amenities in a big box, category-killer format. View Site

Viva Chicken is a Peruvian-inspired rotisserie restaurant chain with an authentic, flavorful menu delivered in a fast-casual setting.
View Site

KUIU is a premier lifestyle hunting apparel and gear brand offering technical products directly to consumers. The Company’s unique eCommerce platform allows it to offer the highest quality fabrics at a superior value.
View Site

With over 730 restaurants and $1.7 billion in annual sales, Flynn Restaurant Group is one of the largest restaurant franchisees, and one of the 50 largest foodservice companies in the United States. View Site

Founded in 1973, RE/MAX is one of the world’s leading franchisors of real estate brokerage services with a network of over 100,000 agents across nearly 100 countries. View Site

Azul is one of the largest airlines in Brazil by number of cities served, and offers more than 900 daily flights to over 100 destinations. View Site

Founded in 2006, Snooze is a highly differentiated farm-to-table culinary breakfast concept with locations expanding throughout the western U.S. View Site

Advisors Excel is a leading independent financial marketing organization focused primarily on highly productive agents selling fixed indexed annuities, life insurance and asset management solutions. View Site

ARCH Global Precision is a leading national manufacturer of consumable cutting tools & instruments and precision machined components. View Site

Cellu Tissue Holdings, Inc. is a vertically integrated North American producer of tissue products, with a focus on consumer-oriented private label products and a growing presence in the value retail tissue market.
(Acquired by Clearwater Paper – NYSE:CLU)

Founded in 1997, Edge Systems designs, assembles, markets and sells devices and related consumable products including the award-winning HydraFacial skin care procedure, which helps rejuvenate and maintain skin health and wellness. View Site

Founded in 1994, DISYS is one of the largest global staffing and IT consulting services companies in the U.S. View Site

Xenon Arc is a disruptive outsourced service provider to customers of large, multi-national chemical manufacturers. View Site

MicroPower Electronics is a provider of mission-critical portable power solutions to the medical and military sectors.
(Acquired by Greatbatch – NYSE: GB)